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"Ciao :) I think she wants to become a indie pop artist. She walks away from the world associated with Eurovision. She does not have to be on top of the charts but she can easily create art and make music .Everyone should hear it all over the world. She deserves the American Grammy Awards, too. ;) Love" by Anonymous

I think she’s definitely walking away from the ESC-world :) For the better I think, since she’s not a “typical” winner either :) And of course she doesn’t have to be top of the charts but I do think that’s something she strives for :) Don’t get yourself too excited ;) Let’s start with a Swedish Grammis and we’ll see what the U.S holds! But she deserves the best and more than that :’) love xx 

"Hi, concerning L:s promotion: she was big all over Europe one year ago and there was no need for promotion, it was all for free then. Since then she or her team have lost momentum due to reasons unknown, so now L has to be introduced again. L proves over and over again that all she has to do is to "sing her heart out" and people listen; imo (maybe naive) the people in charge don´t have to come up with any elaborate marketing plans, if they just let the world know L exists." by Anonymous

But how can they let the world know L exists without marketing plans? Today you have to be seen to be known and to sell your things, and you also have to be seen in the right kind of forums meaning for ex. the right kind of radio/tv-shows to gain respect from the audience and ensure them that she’s someone worth listening to. You have to know (by their marketing & promotion) that she has released a new single to actually go and buy it? The same with music videos or interviews. You have to know she’s being interviewed or releasing a new video to be able to get to know her and her artistry. Just knowing she exists isn’t going to help her, her team or her fans :) xx 

+ From on radioroger Instagram:
“Loreeeeeen i studion nu!”

From on radioroger Instagram:

“Loreeeeeen i studion nu!”

+ From on tittischultz Instagram:
“Hårigt värre med @loreenofficial. Tycker mycket om henne. @olalustig @radioroger”

From on tittischultz Instagram:

“Hårigt värre med @loreenofficial. Tycker mycket om henne. @olalustig @radioroger

+ From TittiSchultz on Instagram:
“@loreenofficial repar lite, om en stud bjuder hon på sin nya singel We got the Power.”

I’ll update you with links to the interview as soon as it’s posted online! (Seems to have been recorded yesterday but aired today though :)) 

From TittiSchultz on Instagram:

@loreenofficial repar lite, om en stud bjuder hon på sin nya singel We got the Power.”

I’ll update you with links to the interview as soon as it’s posted online! (Seems to have been recorded yesterday but aired today though :)) 

"Hi Ajda. Why Loreen is not promoted in the United States? She has great commercial potential. Do you have any information about this? Thanks, Kiss." by Anonymous

Hello dear! Well let Loreen get solid markets in Europe first before she tries the big U.S ;) She’s a bit all over the place at the moment! I’m sure L and her team have their eyes on that market but their priorities seems to be on the countries that already accepted her and are excited to see more of her. Only speculations since I have no insight in their work :) xx 

"Heey I was wondering who is the winner of #LoreenWarriors competition.." by Anonymous

Hello darling! We’re announcing the winner today so check our FB and Instagram to find out! :) xx 

+ From gryforssell on Instagram!
“Kolla vem som gör sig redo för att sjunga sin nya låt hos oss snart!#äntligenmorgon”
From this morning’s interview at ‘Mix Megapol’. Click here to listen to it (I’ll try to translate it asap!) 

From gryforssell on Instagram!

Kolla vem som gör sig redo för att sjunga sin nya låt hos oss snart!#äntligenmorgon


From this morning’s interview at ‘Mix Megapol’. Click here to listen to it (I’ll try to translate it asap!) 

"I always have a clear picture of what I want to convey in my artistry and feel a great responsibility for the things I release. Moving images, for me, creates an extra dimension to the music. In addition, we need more female directors in the industry. More women who dare to take place, just like the video for ‘We Got The Power’ is doing."

— Loreen

"Loreen in Poland, 22nd June [Cancelled] - I am sad and I want to cry...but her health and safety is paramount! - Hey Loreen, come to Polish next time." by Anonymous

Oh but it’s okay to cry :) I know how disappointing it can be, but it’s good that you don’t drag yourself in too much of a sad mood! Crossing fingers for her to be in Poland soon! :) xx